The 2024 Spring Senior Show capstone project is a culmination of various skills developed over four years attending the University of Wisconsin-Stout to create a brand that is innovative in thinking as well as to implement emerging technology.
As company Ex’more believes in doing, seeing, learning and living more! Ex’mores multi-tool is designed to enhance and educate inexperienced campers with engaging and memorable experiences. The way Ex’more promotes doing more is giving campers access to a wide range of information. Ex’mores multi-tool app integrates innovative AI software to assist packing planning and preparing for any outdoor adventure.
Although camping may seem like a walk in the park, it involves careful planning and preparing. As camping becomes more popular, it is important to remain safe while exploring the outdoors. Misuse of equipment can lead to injury or a negative experience.
Inform and educate inexperienced tenters through personalized opportunities that encourage positive and meaningful experiences.
The Live’more campaign highlights the company’s mission of positive and enjoyable outdoor experiences. Through engaging and interactive experiences, Ex’more is able to integrate their service into the lives of all levels of explorers.
Since the event was the first externship event for Workforce Development it was difficult to come up with a unique look and feel that didn’t feel too removed from the current Hennepin County brand but xaalso could be live in the new brand.
Inform and educate inexperienced tenters through personalized opportunities that encourage positive and meaningful experiences.