The project’s focus was to create a compelling cross media campaign that was innovative and engaged consumers of a chosen service or business. The campaign showcases the hypothetical performance ball by Biodegradable Golf Balls in a way that emphasizes a sustainable solution that doesn’t sacrifice what makes golf special.
The campaign covers online aspects such as social media post as well as traditional advertising such as magazines, and commercials. I implemented gorilla marketing, humor and shared experiences with all levels of golfers to connect and create a positive relationship with consumers and the brand.
In everything we do, we believe in improving experiences through sustainable solutions. The way we improve experiences is creating innovative products that integrate into everyday life without sacrificing habits or quality. Our products are engineered to be sustainable and don’t make compromises to quality or performance.
• Lacks a cohesive campaign across all mediums for both their “practice” or (hypothetical) “performance” line of balls.
• Brand isn’t well known across social media or community and must be radical and strategic in advertising.
The “Forget About It” campaign highlights the sustainable aspect as well as the quality and performance of the hypothetical performance ball. Through engaging and interactive experiences, the company is able to integrate a sustainable product into established lifestyles without disrupting the experience of golf.